Privacy Policy

1. About us

Welcome to Wiser Car Buyer and our related applications and services (our “Site”). Our Privacy Policy explains the information we collect about you and the steps we take to ensure your information is kept secure and confidential. It should be read together with our site Terms and Conditions of Use.

Please read this Privacy Policy carefully. If you use our Site, you will be regarded as having read and accepted this Privacy Policy. If you don't wish to be bound by what you read below, you shouldn't use our Site.

Wiser Car Buyer is owned by Charles Alexander UK Ltd. Charles Alexander UK Ltd is a registered data controller (company number 07647548) in relation to the processing of any personal information in connection with our services. For ICO Certificate of Registration click here.

If you have any queries relating to our use of your personal information or any other related data protection questions, please contact

2. The data we collect or receive and how we use it

2.1 Website registration

We collect your email address when you register to receive our Newsletter and special offers. We usually send our email monthly, but on occasion we may send a “special” edition. We only send these special editions when we have something really important to share with you. If you wish to stop receiving our email, you can do so at any time by emailing:

2.2 Internal reporting, insight and analysis

We may also use the information referred to in this clause 2 to generate aggregated, anonymised data for the purposes of internal reporting, insight and analysis, enabling us to improve our Site and the services we offer. Where necessary this exercise may be carried out on our behalf by a third party – please see clause 3 below.

3. Disclosure of the information we collect

The personal information you enter when registering on our Site or that we collect when you use our Site is confidential and except in the circumstances mentioned below, we will not disclose it to any third party except in the circumstances described below:

We may disclose the information described at clause 2 to a third party in the following circumstances:

4. Subject Access Requests

Under data protection legislation you have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. At our discretion, we may charge £10 for information requests and require you to prove your identity with two pieces of approved identification. We will use reasonable efforts to supply, correct or delete personal information about you on our files. Please address requests and questions about this to us at

5. Cookies

We use cookies (files which are sent by us to your computer or other access device). Many of these improve the functionality of our Site. The information derived from our use of cookies will be aggregated to provide statistical information about the usage of our Site. However, we do not use any information derived from cookies, nor any IP addresses we collect, to identify any individual user of our Site.

6. Links

Our Site contains links to third party websites that are not subject to this Privacy Policy. Read our Terms and Conditions of Use for further information on these links. We recommend you read the privacy policy of any websites you visit.

7. Security Policy

Keeping information about you secure is very important to us so we store and process your personal information in accordance with the high standards required under data protection legislation. We do our best to keep the information you disclose to us secure. However, we can’t guarantee its security. By using our Site you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.

8. Changes

This policy is effective from 1st September 2016. We may, from time to time, make changes to this Privacy Policy to reflect any changes to our privacy practices in accordance with changes to legislation, best practice or Site enhancements. We will let you know what these changes are by posting them to this page, but it is your responsibility as a user to make sure that you are aware of them, by checking for any changes on a regular basis. Changes will become effective as soon as they are posted.